What is Digital Engagement?

Americans live in a time of polarized politics – and that's easy to see on social media. Although the ability to express one's beliefs has begun to feel more like a right than a privilege, some feel their views are being censored, and have even begun seeking a conservative alternative to Facebook.

The Current Throne of Social Media

In many ways, a reaction to Facebook's dominance makes sense. Maybe it was even inevitable. According to parent company Meta, about 2 billion people use the platform every day, making it the leading social network overall and the biggest in the U.S., with over 63% of the population 13 or older using it. That's about 210 million Americans, and with its huge potential reach, Facebook has to regulate what gets posted – which has become a politically sensitive proposition.

What is the Role of a Social Media Company?

Most policies are intended to counteract disinformation and silence hate speech, which most Americans agree is important. But then the question becomes, "what is disinformation and hate speech?" As a result, many American conservatives believe Facebook has gone too far. 

Posts by influential right-wing commentators have been flagged, and users have been suspended – or even de-platformed altogether – with some accusing Facebook of putting its thumb on the scale of democracy. Add in nagging privacy and security issues, and many have left Facebook, searching for something… different. 

Lucky for them, a whole parallel social-media universe has sprung up.

Top 5 options when looking for a Conservative Alternative to Facebook.

1. Parler

This whole "conservative alternative to Facebook" thing didn't come from nowhere … it started with Parler. Purpose-built in 2018 and described as an "unbiased alternative to mainstream social networks," Parler first became widely popular in 2020, just as Facebook policies changed. It was then banned by Apple, Google, and Amazon stores, killing some of its momentum. But now it's back with stricter content controls and has about 15 million users, which tends to spike during election cycles.

• The "OG" of conservative platforms
• Focused on free sharing of non-mainstream news and opinion
• Users say its more restrictive than it lets on

2. Rumble

Rumble launched in Canada in 2013 and has now become a conservative favorite for video sharing à la YouTube. Users can share video content without restriction – and even monetize it, which Facebook doesn't allow. The platform experienced an influx of users after the 2020 election and now claims 80 million users, most of whom were referred from Parler after it was temporarily suspended.

• Unrestricted content sharing 
• Large, politically active user base 
• Can monetize your content

3. Gab

Next up is Gab, which launched in 2017 as just another social network, but has grown to become a home for the "outcasts" of the mainstream. A microblogging site similar to Twitter, many users arrive on Gab after being banned by other networks, drawn to the site's promotion of "free speech," "individual liberty," "free flow of information online," and Christian values. Detractors call it a haven for extremism, racism, conspiracy nuts, and antisemites, claiming it plays a role in growing radicalization.

• Can publish posts, chat, create private groups, read conservative news, and even shop 
• Fierce devotion to "freedom of expression"
• A reputation that makes it attractive to extremists, hate speech

4. MeWe

MeWe is an exciting option in the conservative alternative to Facebook world. It's not explicitly described as "conservative" in any way, but does have a value proposition that aligns well with many conservative values. Billing itself as the "anti" Facebook, MeWe allows for posting, groups, and other social must-haves with no ads, no data targeting, no political bias,, and no news feed manipulation. It currently boasts about 20 million users.

• Posting, news, groups, personal chats, user tagging, and a two-way camera for video chats
• Hands off approach to user data
• Doesn't gather user info (or sell it to China)

5. Truth

Finally, we come to Truth Social. Launched in 2022 by former U.S. President Donald Trump, it is a direct response to the removal of certain conservative users from other platforms – including the former President himself. Purpose-built as an "uncensored" alternative to Twitter and Facebook, Truth aims to allow for free expression, and offers most of the familiar social media features you are used to, but has at times been accused of censorship itself. It's also small for now, with only about 2 million users, but it's the only place to be if you're looking to keep up with Trump.

• First and only social media platform started by a former president 
• Created as a purpose-built conservative alternative to Facebook 
• Can post Truths and share "ReTruth," as well as video content

If you want a conservative alternative to Facebook, these are just a few of the many options out there – and the field keeps growing all the time. Whether you're looking to bring your users into one platform where you own the data and monetization or just want a new social media environment. For users worried about their views being unfairly censored or silenced, it seems free speech is alive and well.
 

Get Started With Cause Machine

Starting with a community engagement strategy is the secret to building a successful platform in the long term. Cause Machine helps customers build the plan of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your community. Learn how it can work for you here.

The dawn of the digital era has ushered in an array of opportunities for organizations to connect with their audiences, stakeholders, and communities in virtual spaces. Online virtual events and marketing have emerged as powerful tools to transcend geographical boundaries and create engaging experiences that resonate with diverse audiences. However, mastering the art of virtual events and digital marketing entails a blend of strategic planning, creative execution, and adept utilization of technological platforms. This guide unveils eight key tips to navigate the digital stage and orchestrate successful online virtual events and marketing campaigns.

Whether you are a seasoned digital maestro or venturing into the virtual realm for the first time, these insights will equip you with the essential knowledge to create, promote, and analyze virtual events that captivate audiences and amplify your message in the digital domain. The subsequent sections delve into a curated ensemble of strategies, each playing a crucial role in harmonizing your online event and marketing symphony. So, without further ado, let’s embark on this digital odyssey to master the art of online virtual events and marketing.
 

Three-Stage Planning

Consider the event planning process in three stages: Pre-event, during the event, and post-event. The Pre-event stage is the cornerstone where meticulous planning takes place. It includes content creation which could range from blog posts, and videos to social media snippets, and email marketing to build anticipation and awareness among prospective attendees.

The During event stage is where the real action happens. It's crucial to focus on attendee engagement through interactive sessions, Q&A, and robust live-streaming production to ensure a smooth and enjoyable experience for the attendees. The Post-event stage is about capitalizing on the momentum generated during the event. This stage includes sending out follow-up emails to attendees, collecting feedback for insights on areas of improvement, and thorough analysis to measure the success and ROI of the event. Each stage, with its unique focus, contributes to the overarching success and impact of the virtual event.

Brand Your Event

Branding is the magic wand that can set your virtual event apart in a sea of online interactions. A well-branded event resonates with the audience and leaves a lasting impression. It's essential to create a multi-faceted marketing plan encompassing a dedicated website or landing page, social media campaigns, email marketing, partnerships, and paid media to create a buzz. An eye-catching, easy-to-navigate website or landing page for your event, a save-the-date email, a well-orchestrated social media plan, and an advance announcement of your agenda or event programming are crucial steps in building the brand of your virtual event. Each branding element should echo the core message and values of the event, creating a cohesive and memorable brand experience.

Social Media Campaigns

Utilize social media to keep your event top of mind. Social media is a powerhouse for keeping your event top of mind among your target audience. A well-strategized social media campaign could include posting 3-4 ads per week, owning a unique hashtag (consider running a contest around it to boost engagement), using keywords in captions to create buzz, and maintaining a consistent yet dynamic design across your campaigns.

Employing A/B testing can provide valuable insights into what resonates with your audience, allowing for informed decisions to enhance the effectiveness of future campaigns. Each social media post is a ripple in the digital pond, potentially creating waves of engagement and anticipation for your event.

The 5 Ps of Event Planning

Adhere to the guiding principles of event planning: Plan, People, Process, Performance, and Post-Event. These principles remain vital whether you're marketing live or virtual events. Your event marketing plan is the blueprint of what you want to achieve. Your event marketing plan is the blueprint, detailing the objectives, target audience, marketing strategies, and metrics for success.

People are the heart of your event—understanding your audience and having a dedicated team to execute the plan is crucial. The Process involves the steps and technology required to bring your event to life. Performance is about ensuring the event runs smoothly and meets its objectives. The Post-Event phase is your window to analyze the event’s success, gather feedback, and plan for future events. Adhering to these guiding principles is pivotal in orchestrating successful live or virtual events.

Audience Engagement

Audience engagement is the lifeblood of a successful virtual event. It's imperative to have plans to keep your audience engaged throughout the event. According to a study by Markletic, 49% of marketers believe that audience engagement is the most significant factor for a successful event. Creating interactive sessions, Q&A segments, and providing networking opportunities are some strategies to foster engagement. The essence of engagement lies in creating a two-way dialogue, making attendees feel valued and a part of the event rather than mere spectators. It could also include follow-up with common email marketing tools.

Interactive Elements

Interactive elements are the spices in the recipe for a successful virtual event. Incorporating features like polls, quizzes, Q&A sessions, and networking opportunities not only keeps the audience engaged but also adds value to their experience. These elements foster a sense of community, stimulate discussions, and provide a platform for attendees to share insights and connect with each other and the hosts.

Ensuring your virtual event software supports these interactive features is crucial to delivering an engaging and memorable event experience

Promotion Across Channels

Promote your virtual event across multiple channels including email, social media, your website, and through partnerships to reach a wider audience and create buzz. Promoting your virtual event across multiple channels is akin to casting a wide net to reach a broader audience. Employing a mix of email marketing, social media promotion, website banners, and partnerships can create a buzz around your event.

Tailoring your promotional messages to resonate with the specific audience on each channel and creating shareable content can amplify the reach and anticipation for your event. A well-rounded promotion strategy ensures your event garners the attention and attendance it deserves, setting the stage for a successful virtual gathering.

Post-Event Analysis

The post-event analysis is your compass to navigate the success and areas of improvement for your virtual event. Collecting feedback from attendees provides firsthand insights into what worked well and what didn’t. Reviewing analytics such as attendee numbers, engagement rates, and session attendance provides a quantitative measure of success. Identifying areas for improvement and documenting lessons learned are invaluable for refining your strategies for future events. The post-event analysis phase is an opportunity for reflection, learning, and planning.

The digital realm offers a vast stage for organizations to connect with audiences, promote causes, and foster community. Mastering online virtual events and marketing in this domain necessitates a blend of strategic planning, engaging content, and adept utilization of various digital channels. The tips provided herein serve as a navigational compass, guiding you through the essentials of orchestrating successful virtual events and marketing campaigns. With a firm grasp of these principles and an eye on evolving digital trends, you are well on your path to creating resonant and impactful online experiences. As you venture forth in the digital event landscape, may every virtual stage you step onto resonate with the chords of engagement, innovation, and success.

In the burgeoning landscape of digital interactions, virtual events have taken center stage, enabling organizations to connect, engage, and share knowledge with global audiences. The linchpin of successful online event orchestration often rests on the choice and effective utilization of virtual event software. This digital toolkit not only serves as the backbone of event organization but also as the conduit through which interactions flow, insights are gleaned, and value is delivered to attendees. This guide navigates through the crucial aspects of selecting, deploying, and optimizing virtual event software to ensure your online events resonate with professionalism, engagement, and seamless user experience.

Whether you are hosting webinars, virtual conferences, or hybrid events, the right software can significantly enhance the interaction quotient, analytical depth, and overall success of your virtual endeavors. In the ensuing sections, we will explore the criteria for software selection, delve into the spectrum of features offered, and illustrate how to design for optimum attendee engagement, among other key considerations.

As we traverse through the realms of virtual event software, may this guide serve as your compass in making informed decisions and elevating your virtual event experiences

7 Strategies to Leverage Virtual Event Software

1. Selecting the Right Virtual Event Software

The cornerstone of orchestrating a successful virtual event lies in selecting the right software that aligns with your objectives, audience size, and the technical capabilities of your team. The plethora of virtual event software available in the market today ranges from simple webinar platforms to comprehensive virtual event suites. As you embark on the journey of selection, a clear understanding of your event goals is paramount. Is your event focused on education, networking, product launches, or perhaps a blend of these? Next, consider the scale of your event - will you be hosting a few dozen attendees or several thousand?

The technical savviness of your team and attendees, the level of support and training provided by the software vendor, and the budget are other critical factors to consider. Delve into the features offered - does the software provide essential functionalities like registration management, real-time interaction features, analytics, and integration capabilities with other tools you use? Evaluating the software on the basis of user reviews, case studies, and preferably a hands-on demo will provide insights into its usability and effectiveness. Also, consider the software's scalability and flexibility to accommodate your evolving needs. Lastly, ensure the software complies with data privacy laws and security standards to safeguard your and your attendees’ data. Each of these factors plays a pivotal role in steering your decision toward a software solution that not only meets your immediate needs but sets the stage for successful virtual events in the long run.

Other considerations include:

• Automation to reduce time and costs
• Customization to reflect your branding
• Event management features 
• Registration specifically how they register
• Marketing steps taken before the event launches
• Promotions​

2. Feature Spectrum: Core Features of Virtual Event Software:

Embarking on the journey of hosting a virtual event necessitates a robust software platform equipped with a spectrum of features to facilitate a seamless and engaging attendee experience. The core features of virtual event software encompass a variety of functionalities tailored to meet the evolving demands of virtual interactions. Here are some of the essential features highlighted by industry experts:

1. Automation: Streamlining processes such as creating event pages and managing registrations through automation significantly reduces the time and costs associated with hosting virtual and hybrid events.

2. Event Management: Comprehensive event management features facilitate the entire lifecycle of an event, ensuring smooth transactions from registrations, and ticket access to real-time attendee engagement.

3. Streamlining Various Aspects: Investing in virtual event software like Eventtia can streamline various aspects of your event, ranging from team management, managing event registrations, and check-ins to sponsorships, and more.

4. Webcasting and Interactive Digital Experience: At the core, virtual event platforms enable hosting and webcasting of events to an online audience, providing a stimulating and interactive digital experience. Key features to plan, promote, and host a virtual event include webcasting, live interaction capabilities, and analytical insights.

For a deeper dive into the core features of virtual event software, consider exploring articles like 12 Must Have Key Features In A Virtual Event Platform which provides a comprehensive overview of essential functionalities.

3. User Experience: Designing for Attendee Engagement

The user experience (UX) in virtual events is paramount in ensuring attendee engagement and satisfaction. A well-designed interface that is intuitive and easy to navigate enhances the overall attendee experience. Features such as clear agendas, easy access to sessions, interactive Q&A, and chat forums contribute to a rich UX. Additionally, providing resources and support for attendees to troubleshoot technical issues swiftly is crucial. Tailoring the UX to mirror the objectives of the event while considering the expectations of the attendees can significantly elevate the engagement level and overall success of the virtual event.

4. Technical Support and Troubleshooting

Technical glitches are almost inevitable in virtual events; hence, having a robust support and troubleshooting system is essential. Offering a helpdesk or support chat during the event, having a clear FAQ section, and providing self-service resources can mitigate potential technical issues. Moreover, having a technical team ready to address issues in real time is vital to ensure the smooth running of the event. It's beneficial to choose a virtual event software that provides comprehensive technical support to handle any unforeseen challenges promptly.

5. Analytical Insights: Measuring Event Success

Analytical insights gleaned from virtual event software can be a goldmine of information to measure the success and ROI of your event. Metrics such as attendee engagement, number of attendees, session attendance, and feedback are pivotal in understanding the impact of your event. Analyzing these metrics post-event can provide valuable insights into areas of improvement and strategies for future events. Moreover, real-time analytics during the event can help in making quick adjustments to enhance attendee engagement and satisfaction. Check out the "7 Indicators to Measure the Success of Your Event" for more on the subject.

6. Integration Capabilities: Bridging Software Synergies

Integration capabilities of virtual event software with other organizational tools and platforms enhance efficiency and data management. Being able to integrate with CRM systems, marketing automation platforms, and other software used within your organization allows for a seamless flow of data and improved operational efficiency. It also facilitates better attendee data management and personalized engagement strategies. Ensure the virtual event software chosen has robust integration capabilities to maximize its utility and enhance the overall event management process.

7. Case Studies: Success Stories and Lessons Learned

Case studies of successful virtual events and the software utilized provide a practical lens through which to understand the capabilities and potential of virtual event software. They offer real-world insights into how organizations have leveraged software features to enhance attendee engagement, streamline operations, and measure event success. Delving into case studies also unveils challenges faced and how they were overcome, providing a rich resource of lessons learned and best practices for hosting successful virtual events.

The digital realm offers a vast stage for organizations to connect with audiences, promote causes, and foster community. Mastering online virtual events and marketing in this domain necessitates a blend of strategic planning, engaging content, and adept utilization of various digital channels. The tips provided herein serve as a navigational compass, guiding you through the essentials of orchestrating successful virtual events and marketing campaigns. With a firm grasp of these principles and an eye on evolving digital trends, you are well on your path to creating resonant and impactful online experiences. As you venture forth in the digital event landscape, may every virtual stage you step onto resonate with the chords of engagement, innovation, and success.

There are countless types of innovations you could facilitate - each with their own strategy, design, timeframe, and more.  The important thing to know is that each type of problem you’re working to solve has a unique run of play for how that innovation should be facilitated.  My goal here is to unpack seven core types of innovations to consider.  It’s important that you help your client understand which innovation they are desiring before launching the event.

#1 Concept Sketch

Overview: A Concept Sketch Innovation is when there is a felt need and/or a basic idea with a very open minded or open-handed approach to how that might come to life.  

Goal: The outcome from this innovation would be a fresh idea, in concept format, for how to approach this problem.  
 

#2 Framework Design

Overview: A Framework Design Innovation is when there is a defined project/goal but there is a needed framework or picture needed to help simply capture the overall complexity. 

Goal: The outcome from this innovation would be sketches of this framework (picture, pathway, etc.)
 

#3 Vetting Concept

Overview: A Vetting Concept Innovation is when there is a plan in motion and a fairly good picture of the desired goal, but a desire to “vet” out the concept more and gain more collaborative buy-in.

Goal: The outcome from this innovation would be more details to the plan, a stronger prototype of the concept, and greater unity around the vision.
 

#4 Business Plan

Overview: A Business Plan Innovation is when there’s an agreed upon plan already existing, but there is lacking a more comprehensive business plan with specific details for execution  

Goal: The outcome from this innovation would be a multi-page business plan outlining specific Go to Market strategies.
 

#5 Resource Design

Overview: A Resource Design Innovation is when there is a need to design (or potentially redesign) a resource - focusing on the resource design, purpose, and delivery.   

Goal: The outcome from this innovation would be the prototyping of fresh resources with some content creation and strategy.
 

#6 Process Design

Overview: A Process Design Innovation is when there is a new process (or a process to re-vision) and a need to collaboratively streamline and make a process.  

Goal: The outcome from this innovation would be a process design map with detailed steps, dependencies, and outcomes.
 

#7 Rethink

Overview: A Rethink Innovation is when there is a pre-existing program that could use some fresh thought and fresh ideas.     

Goal: The outcome from this innovation would be a new concept plan for how to approach this in a more current context.

As you can see, there are many types of innovations you could facilitate.  More than likely, just seeing the list sparked a few ideas for innovations you might consider.

Cause Machine Solutions

Here at Cause Machine, we help organizations solve complex community engagement problems/questions.  We use these disciplines of innovation ourselves in our own development process and have helped lead many organizations through their own process of innovation discovery.  Leveraging the Cause Machine platform for engaging your community helps you be confident that the foundations of this platform are built on time-tested best practices of great processes like innovation and design thinking.  Schedule a demo today!

Community drives everything. People need it. As a businessperson or thought leader, it should come as no surprise, then: when you give people community, they become more than just customers/members/students – they become believers.

Most of us understand that, whether it’s a clear-as-day truth or just an intangible feeling we get from our favorite brands. But knowing how to build a community? That’s not something you’re born with.

Are you ready to sprout that initial group from a seedling of an idea? Grow it into a real community. And then monetize it in ways that benefit both users, and entrepreneurs. Find out how. 

Obviously, there’s much more to it than one blog post can cover (get in touch here to see what I mean), but we can at least get you started … right now, in fact.

How to Build a Community in 7 Steps.

1. Form an identity 

Think about any community you belong to, whether it’s digital or out in the real world. They all exist with the phrase “this is who we are” at the core. Sports fandom, professional associations, and student bodies – they’re all built around identity, and that’s what your community needs, too.

• Start by ask yourself the question, “who are we?”
• Then, find a clear way to fully express the “why” of your mission. 

2. Connect with a few early members 

The next thing on our “how to build a community” checklist – well we need to put the "community" in community. Time to get some members. That sounds daunting, but don’t overthink it. We’re not talking about numbers in the thousands … or even dozens. Start with people you know, or friends of friends, but make sure they fit that “who are we” question.

• Find a few people who feel like you do, invite them to take part 
• These members will help set the tone for your community, so choose carefully

3. Earn the Community's Trust 

You’ve got to give your community a purpose, a reason to join and stay – and that is best done through involvement. Interact with your early members, get comfortable with each other and invite them to speak into the mission. 

• Start slow, with regular content posting
• Schedule a real life meet up, if possible, or get to know one another online 
• Hear your members' thoughts on the mission

4. Encourage Connections 

Now you’ve got something going, and it’s time to expand. Once your small community has identity and trust, you can give members ownership in driving growth. Empower them to find new likely members from their own lives, and get those “recruits” involved, too. 

• Empower members to spread the word
• Personal connections are the strongest 

5. Rewards

I like to think of this as the “gold star phase” of how to build a community. Just like in elementary school, positive reinforcement works wonders in a group environment. Find ways to celebrate your most dedicated and effective members, and that will encourage others to follow suit.

• Give perks to those helping accomplish community goals 
• It could be as simple as a newsletter shout out, or actual prizes 

6. Never Lose the ‘Why’ 

As things progress, your community may start to get sidetracked away from the original mission. This is natural, but it’s important to always steer the group back toward its overall goal. 

• Remember, communities are built on identity and trust

7. Continuous Growth 

If you make it this far, your community should now be nearly self-sufficient. You’ve got a clearly defined mission and an active group of members, who all feel empowered by each other and want to see it succeed. 

• Produce content to keep your members involved. 
• Look for membership sites that put the control in your hands

Sounds simple enough, yet learning how to build a community is something entire careers are devoted to – like they are here at Cause Machine. This guide can help, but there’s nothing like having a team of experts on your side, each step of the way. Set up a free demo and get your community on the right track today.

Get Started With Cause Machine

Starting with a community engagement strategy is the secret to building a successful platform in the long term. Cause Machine helps customers build the plan of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your community. Learn how it can work for you here.