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The Conservative Alternative to Facebook: Top 5 Platforms

Americans live in a time of polarized politics – and that's easy to see on social media. Although the ability to express one's beliefs has begun to feel more like a right than a privilege, some feel their views are being censored, and have even begun seeking a conservative alternative to Facebook.

 

The Current Throne of Social Media

In many ways, a reaction to Facebook's dominance makes sense. Maybe it was even inevitable. According to parent company Meta, about 2 billion people use the platform every day, making it the leading social network overall and the biggest in the U.S., with over 63% of the population 13 or older using it. That's about 210 million Americans, and with its huge potential reach, Facebook has to regulate what gets posted – which has become a politically sensitive proposition.

 

What is the Role of a Social Media Company?

Most policies are intended to counteract disinformation and silence hate speech, which most Americans agree is important. But then the question becomes, "what is disinformation and hate speech?" As a result, many American conservatives believe Facebook has gone too far. 

Posts by influential right-wing commentators have been flagged, and users have been suspended – or even de-platformed altogether – with some accusing Facebook of putting its thumb on the scale of democracy. Add in nagging privacy and security issues, and many have left Facebook, searching for something… different. 

Lucky for them, a whole parallel social-media universe has sprung up.


Top 5 options when looking for a Conservative Alternative to Facebook.


1. Parler

conservative alternative to Facebook

This whole "conservative alternative to Facebook" thing didn't come from nowhere … it started with Parler. Purpose-built in 2018 and described as an "unbiased alternative to mainstream social networks," Parler first became widely popular in 2020, just as Facebook policies changed. It was then banned by Apple, Google, and Amazon stores, killing some of its momentum. But now it's back with stricter content controls and has about 15 million users, which tends to spike during election cycles.

  • The "OG" of conservative platforms
  • Focused on free sharing of non-mainstream news and opinion
  • Users say its more restrictive than it lets on

 

2. Rumble

conservative alternative to facebook

Rumble launched in Canada in 2013 and has now become a conservative favorite for video sharing à la YouTube. Users can share video content without restriction – and even monetize it, which Facebook doesn't allow. The platform experienced an influx of users after the 2020 election and now claims 80 million users, most of whom were referred from Parler after it was temporarily suspended.

  • Unrestricted content sharing 
  • Large, politically active user base 
  • Can monetize your content

 

3. Gab

conservative alternative to facebook

Next up is Gab, which launched in 2017 as just another social network, but has grown to become a home for the "outcasts" of the mainstream. A microblogging site similar to Twitter, many users arrive on Gab after being banned by other networks, drawn to the site's promotion of "free speech," "individual liberty," "free flow of information online," and Christian values. Detractors call it a haven for extremism, racism, conspiracy nuts, and antisemites, claiming it plays a role in growing radicalization.

  • Can publish posts, chat, create private groups, read conservative news, and even shop 
  • Fierce devotion to "freedom of expression"
  • A reputation that makes it attractive to extremists, hate speech

 

4. MeWe

conservative alternative to facebook

MeWe is an exciting option in the conservative alternative to Facebook world. It's not explicitly described as "conservative" in any way, but does have a value proposition that aligns well with many conservative values. Billing itself as the "anti" Facebook, MeWe allows for posting, groups, and other social must-haves with no ads, no data targeting, no political bias,, and no news feed manipulation. It currently boasts about 20 million users.

  • Posting, news, groups, personal chats, user tagging, and a two-way camera for video chats
  • Hands off approach to user data
  • Doesn't gather user info (or sell it to China)

 

5. Truth

conservative alternative to facebook

Finally, we come to Truth Social. Launched in 2022 by former U.S. President Donald Trump, it is a direct response to the removal of certain conservative users from other platforms – including the former President himself. Purpose-built as an "uncensored" alternative to Twitter and Facebook, Truth aims to allow for free expression, and offers most of the familiar social media features you are used to, but has at times been accused of censorship itself. It's also small for now, with only about 2 million users, but it's the only place to be if you're looking to keep up with Trump.

  • First and only social media platform started by a former president 
  • Created as a purpose-built conservative alternative to Facebook 
  • Can post Truths and share "ReTruth," as well as video content

 

If you want a conservative alternative to Facebook, these are just a few of the many options out there – and the field keeps growing all the time. Whether you're looking to bring your users into one platform where you own the data and monetization or just want a new social media environment. For users worried about their views being unfairly censored or silenced, it seems free speech is alive and well.
 

 

Get Started With Cause Machine

Starting with a community engagement strategy is the secret to building a successful platform in the long term. Cause Machine helps customers build the plan of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your community. Learn how it can work for you here.


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Virtual Event Marketing: 8 Key Tips for Navigating the Digital Stage

The dawn of the digital era has ushered in an array of opportunities for organizations to connect with their audiences, stakeholders, and communities in virtual spaces. Online virtual events and marketing have emerged as powerful tools to transcend geographical boundaries and create engaging experiences that resonate with diverse audiences. However, mastering the art of virtual events and digital marketing entails a blend of strategic planning, creative execution, and adept utilization of technological platforms. This guide unveils eight key tips to navigate the digital stage and orchestrate successful online virtual events and marketing campaigns.

Whether you are a seasoned digital maestro or venturing into the virtual realm for the first time, these insights will equip you with the essential knowledge to create, promote, and analyze virtual events that captivate audiences and amplify your message in the digital domain. The subsequent sections delve into a curated ensemble of strategies, each playing a crucial role in harmonizing your online event and marketing symphony. So, without further ado, let’s embark on this digital odyssey to master the art of online virtual events and marketing.
 

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Three-Stage Planning

Consider the event planning process in three stages: Pre-event, during the event, and post-event. The Pre-event stage is the cornerstone where meticulous planning takes place. It includes content creation which could range from blog posts, and videos to social media snippets, and email marketing to build anticipation and awareness among prospective attendees.

The During event stage is where the real action happens. It's crucial to focus on attendee engagement through interactive sessions, Q&A, and robust live-streaming production to ensure a smooth and enjoyable experience for the attendees. The Post-event stage is about capitalizing on the momentum generated during the event. This stage includes sending out follow-up emails to attendees, collecting feedback for insights on areas of improvement, and thorough analysis to measure the success and ROI of the event. Each stage, with its unique focus, contributes to the overarching success and impact of the virtual event.

 

Brand Your Event

Branding is the magic wand that can set your virtual event apart in a sea of online interactions. A well-branded event resonates with the audience and leaves a lasting impression. It's essential to create a multi-faceted marketing plan encompassing a dedicated website or landing page, social media campaigns, email marketing, partnerships, and paid media to create a buzz. An eye-catching, easy-to-navigate website or landing page for your event, a save-the-date email, a well-orchestrated social media plan, and an advance announcement of your agenda or event programming are crucial steps in building the brand of your virtual event. Each branding element should echo the core message and values of the event, creating a cohesive and memorable brand experience.

 

Social Media Campaigns

Utilize social media to keep your event top of mind. Social media is a powerhouse for keeping your event top of mind among your target audience. A well-strategized social media campaign could include posting 3-4 ads per week, owning a unique hashtag (consider running a contest around it to boost engagement), using keywords in captions to create buzz, and maintaining a consistent yet dynamic design across your campaigns.

Employing A/B testing can provide valuable insights into what resonates with your audience, allowing for informed decisions to enhance the effectiveness of future campaigns. Each social media post is a ripple in the digital pond, potentially creating waves of engagement and anticipation for your event.

 

The 5 Ps of Event Planning

Adhere to the guiding principles of event planning: Plan, People, Process, Performance, and Post-Event. These principles remain vital whether you're marketing live or virtual events. Your event marketing plan is the blueprint of what you want to achieveYour event marketing plan is the blueprint, detailing the objectives, target audience, marketing strategies, and metrics for success.

People are the heart of your event—understanding your audience and having a dedicated team to execute the plan is crucial. The Process involves the steps and technology required to bring your event to life. Performance is about ensuring the event runs smoothly and meets its objectives. The Post-Event phase is your window to analyze the event’s success, gather feedback, and plan for future events. Adhering to these guiding principles is pivotal in orchestrating successful live or virtual events.

 

Audience Engagement

Audience engagement is the lifeblood of a successful virtual event. It's imperative to have plans to keep your audience engaged throughout the event. According to a study by Markletic, 49% of marketers believe that audience engagement is the most significant factor for a successful event. Creating interactive sessions, Q&A segments, and providing networking opportunities are some strategies to foster engagement. The essence of engagement lies in creating a two-way dialogue, making attendees feel valued and a part of the event rather than mere spectators. It could also include follow-up with common email marketing tools.

 

Interactive Elements

Interactive elements are the spices in the recipe for a successful virtual event. Incorporating features like polls, quizzes, Q&A sessions, and networking opportunities not only keeps the audience engaged but also adds value to their experience. These elements foster a sense of community, stimulate discussions, and provide a platform for attendees to share insights and connect with each other and the hosts.

Ensuring your virtual event software supports these interactive features is crucial to delivering an engaging and memorable event experience

 

Promotion Across Channels

Promote your virtual event across multiple channels including email, social media, your website, and through partnerships to reach a wider audience and create buzz. Promoting your virtual event across multiple channels is akin to casting a wide net to reach a broader audience. Employing a mix of email marketing, social media promotion, website banners, and partnerships can create a buzz around your event.

Tailoring your promotional messages to resonate with the specific audience on each channel and creating shareable content can amplify the reach and anticipation for your event. A well-rounded promotion strategy ensures your event garners the attention and attendance it deserves, setting the stage for a successful virtual gathering.

 

Post-Event Analysis

The post-event analysis is your compass to navigate the success and areas of improvement for your virtual event. Collecting feedback from attendees provides firsthand insights into what worked well and what didn’t. Reviewing analytics such as attendee numbers, engagement rates, and session attendance provides a quantitative measure of success. Identifying areas for improvement and documenting lessons learned are invaluable for refining your strategies for future events. The post-event analysis phase is an opportunity for reflection, learning, and planning.

The digital realm offers a vast stage for organizations to connect with audiences, promote causes, and foster community. Mastering online virtual events and marketing in this domain necessitates a blend of strategic planning, engaging content, and adept utilization of various digital channels. The tips provided herein serve as a navigational compass, guiding you through the essentials of orchestrating successful virtual events and marketing campaigns. With a firm grasp of these principles and an eye on evolving digital trends, you are well on your path to creating resonant and impactful online experiences. As you venture forth in the digital event landscape, may every virtual stage you step onto resonate with the chords of engagement, innovation, and success.


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Virtual Event Software That Creates Incredible Online Experiences

In the burgeoning landscape of digital interactions, virtual events have taken center stage, enabling organizations to connect, engage, and share knowledge with global audiences. The linchpin of successful online event orchestration often rests on the choice and effective utilization of virtual event software. This digital toolkit not only serves as the backbone of event organization but also as the conduit through which interactions flow, insights are gleaned, and value is delivered to attendees. This guide navigates through the crucial aspects of selecting, deploying, and optimizing virtual event software to ensure your online events resonate with professionalism, engagement, and seamless user experience.

Whether you are hosting webinars, virtual conferences, or hybrid events, the right software can significantly enhance the interaction quotient, analytical depth, and overall success of your virtual endeavors. In the ensuing sections, we will explore the criteria for software selection, delve into the spectrum of features offered, and illustrate how to design for optimum attendee engagement, among other key considerations.

As we traverse through the realms of virtual event software, may this guide serve as your compass in making informed decisions and elevating your virtual event experiences

 

Ready to Plan Your Next Virtual Experience?

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7 Strategies to Leverage Virtual Event Software

 

1. Selecting the Right Virtual Event Software

The cornerstone of orchestrating a successful virtual event lies in selecting the right software that aligns with your objectives, audience size, and the technical capabilities of your team. The plethora of virtual event software available in the market today ranges from simple webinar platforms to comprehensive virtual event suites. As you embark on the journey of selection, a clear understanding of your event goals is paramount. Is your event focused on education, networking, product launches, or perhaps a blend of these? Next, consider the scale of your event - will you be hosting a few dozen attendees or several thousand?

The technical savviness of your team and attendees, the level of support and training provided by the software vendor, and the budget are other critical factors to consider. Delve into the features offered - does the software provide essential functionalities like registration management, real-time interaction features, analytics, and integration capabilities with other tools you use? Evaluating the software on the basis of user reviews, case studies, and preferably a hands-on demo will provide insights into its usability and effectiveness. Also, consider the software's scalability and flexibility to accommodate your evolving needs. Lastly, ensure the software complies with data privacy laws and security standards to safeguard your and your attendees’ data. Each of these factors plays a pivotal role in steering your decision toward a software solution that not only meets your immediate needs but sets the stage for successful virtual events in the long run.

Other considerations include:

  • Automation to reduce time and costs
  • Customization to reflect your branding
  • Event management features 
  • Registration specifically how they register
  • Marketing steps taken before the event launches
  • Promotions​

 

2. Feature Spectrum: Core Features of Virtual Event Software:

Embarking on the journey of hosting a virtual event necessitates a robust software platform equipped with a spectrum of features to facilitate a seamless and engaging attendee experience. The core features of virtual event software encompass a variety of functionalities tailored to meet the evolving demands of virtual interactions. Here are some of the essential features highlighted by industry experts:

  1. Automation: Streamlining processes such as creating event pages and managing registrations through automation significantly reduces the time and costs associated with hosting virtual and hybrid events.

  2. Event Management: Comprehensive event management features facilitate the entire lifecycle of an event, ensuring smooth transactions from registrations, and ticket access to real-time attendee engagement.

  3. Streamlining Various Aspects: Investing in virtual event software like Eventtia can streamline various aspects of your event, ranging from team management, managing event registrations, and check-ins to sponsorships, and more.

  4. Webcasting and Interactive Digital Experience: At the core, virtual event platforms enable hosting and webcasting of events to an online audience, providing a stimulating and interactive digital experience. Key features to plan, promote, and host a virtual event include webcasting, live interaction capabilities, and analytical insights.

For a deeper dive into the core features of virtual event software, consider exploring articles like 12 Must Have Key Features In A Virtual Event Platform which provides a comprehensive overview of essential functionalities.

 

3. User Experience: Designing for Attendee Engagement

The user experience (UX) in virtual events is paramount in ensuring attendee engagement and satisfaction. A well-designed interface that is intuitive and easy to navigate enhances the overall attendee experience. Features such as clear agendas, easy access to sessions, interactive Q&A, and chat forums contribute to a rich UX. Additionally, providing resources and support for attendees to troubleshoot technical issues swiftly is crucial. Tailoring the UX to mirror the objectives of the event while considering the expectations of the attendees can significantly elevate the engagement level and overall success of the virtual event.

 

4. Technical Support and Troubleshooting

Technical glitches are almost inevitable in virtual events; hence, having a robust support and troubleshooting system is essential. Offering a helpdesk or support chat during the event, having a clear FAQ section, and providing self-service resources can mitigate potential technical issues. Moreover, having a technical team ready to address issues in real time is vital to ensure the smooth running of the event. It's beneficial to choose a virtual event software that provides comprehensive technical support to handle any unforeseen challenges promptly.

 

5. Analytical Insights: Measuring Event Success

Analytical insights gleaned from virtual event software can be a goldmine of information to measure the success and ROI of your event. Metrics such as attendee engagement, number of attendees, session attendance, and feedback are pivotal in understanding the impact of your event. Analyzing these metrics post-event can provide valuable insights into areas of improvement and strategies for future events. Moreover, real-time analytics during the event can help in making quick adjustments to enhance attendee engagement and satisfaction. Check out the "7 Indicators to Measure the Success of Your Event" for more on the subject.

 

6. Integration Capabilities: Bridging Software Synergies

Integration capabilities of virtual event software with other organizational tools and platforms enhance efficiency and data management. Being able to integrate with CRM systems, marketing automation platforms, and other software used within your organization allows for a seamless flow of data and improved operational efficiency. It also facilitates better attendee data management and personalized engagement strategies. Ensure the virtual event software chosen has robust integration capabilities to maximize its utility and enhance the overall event management process.

 

7. Case Studies: Success Stories and Lessons Learned

Case studies of successful virtual events and the software utilized provide a practical lens through which to understand the capabilities and potential of virtual event software. They offer real-world insights into how organizations have leveraged software features to enhance attendee engagement, streamline operations, and measure event success. Delving into case studies also unveils challenges faced and how they were overcome, providing a rich resource of lessons learned and best practices for hosting successful virtual events.

The digital realm offers a vast stage for organizations to connect with audiences, promote causes, and foster community. Mastering online virtual events and marketing in this domain necessitates a blend of strategic planning, engaging content, and adept utilization of various digital channels. The tips provided herein serve as a navigational compass, guiding you through the essentials of orchestrating successful virtual events and marketing campaigns. With a firm grasp of these principles and an eye on evolving digital trends, you are well on your path to creating resonant and impactful online experiences. As you venture forth in the digital event landscape, may every virtual stage you step onto resonate with the chords of engagement, innovation, and success.


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Tiers of Engagement

So here’s my challenge to you… to divide in your mind the difference between content distribution and community engagement.  More often than not, we call the things that are really digital distribution digital engagement.  But they aren’t!  This is why it’s good to differentiate and define several tiers of digital engagement.  I would lobby that the early tiers are more delivery and the later tiers are engagement.  

 

TIER ONE ENGAGEMENT: EXPLORING

Tier one engagement is really the first step of exploring what you have to offer and engaging with you. These actions are low-hanging fruit and simple.  They also require very little commitment or transparency on the part of the consumer.  These are also very one-directional (from you to them).  Some examples are:

  • Views - people looking at your site, your videos, etc.

  • Impressions - similar, essentially eyeballs on your digital assets

  • Downloads - free downloads of resources (with or without contact capture)

  • b - simple expressions of liking something they’ve seen

 

TIER TWO ENGAGEMENT: INTERACTING

This tier begins to see more interaction and transparency.  People start to share who they are and their contact information.  This stage becomes more back and forth with the constituent, but they are still exploring.  You do have the ability to start nurturing these individuals since you now know who they are (and they need nurturing!).  Some examples are:

  • Comments - action to share something and be noticed in the community

  • App Downloads - taking action to download an app asset onto their phone

  • Subscribe - share their contact information and request to know more

  • Sign Up - registering and signing up for something you offer (asset or event)

  • Create Account - creating an account and/or becoming a member

 

TIER THREE ENGAGEMENT: ADVOCATING

This third tier is where you see someone more from interacting to advocating.  This is where the person becomes a champion for your vision/brand.  This is also where true engagement happens because the person is not only interacting with you but they are also interacting with others around them.  That’s the goal of almost all digital engagement… to see people engage each other.  Some examples are:

  • Sharing - taking the action to share with friends or on social - advocating this to others

  • Invite - taking the initiative to invite others to join in on something they are attending

  • Groups - join or launch groups that bring together people in real life

  • Post - posting content or stories to help enrich the community

 

I’m certain there are many more examples here so please add your own ideas.  My goal in this segment is to paint a picture that not all measures or engagements are the same.  In fact, I wouldn’t even call early-stage active “engagement”.  I believe engagement should be reserved for when someone starts connecting with others and advocating for your vision.  

My challenge to you is to explore and build your own tiers of engagement.  Please, take these tiers if they make sense to you, or start from scratch.  But you need your own grid of tiered engagement so you can (1) measure properly, (2) set goals properly, (3) track conversion from one stage to the next property, and (4) celebrate member maturity.  

 

Cause Machine Solutions

The entire Cause Machine platform is designed to help bring various tiers of engagement to life for people in your community.  We believe in the nurturing of individuals in these private communities and the goal of helping everyone reach toward a deeper engagement… true tier-three engagement with your community and each other.  Schedule a demo today!

 


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How to get more followers on your website

There are so many reasons why you want to get more followers to your site. Maybe you have something great to share. It’s your passion and it really helps people. The more people who see your message—the better. 

On some level, it’s a matter of stewardship. You should want to help more people with your message as a leader of your own community. You do this by gaining more followers and getting your message to a wider audience. 

So, you want to know how to get more followers on your website? Great! Here are a few real-life ways to grow your followers today and over the long term. 

How to get more followers on your website

#1 Create relevant content.

My guess is, you're already doing this fairly well. The point is—write about what people are asking about. If you follow this blog, you already know how to create content that Google ranks you for. So, for the people around you, think about your blog, through email, social media...what are the questions people are repeatedly asking you? Make a list and write about those things. 

Don’t have anyone asking you questions? No problem. Ask your followers! Survey your followers to learn more about their needs. For example, if you don't already have an email list of thousands, crowdsource on social channels like Facebook and twitter asking questions to learn more about what people who already follow you would like you to address. 

#2 Push lots of content online. 

Rule number one: be helpful. Don’t say stuff just to be saying stuff. Offer helpful advice. Engage. Space out your content so you’re always working ahead. This helps me. It’s always easier to start with some content, no matter how small, than it is to start from scratch. Here’s the point: make your content valuable by being helpful to people. 

#3 Use your content for multiple purposes.

Once you’ve written a piece of content, use it for several purposes. Write once—use the writing several times. Craft your content for a blog post and then chop it up in snippets for social media. You can get days, weeks, and months out helpful content.  

#4 Use lead generators to your advantage.

After answering some questions from your followers, over time, you will develop content that is more popular than others. Learn from this content what is most helpful for your audience and create an asset your followers can download or watch which provides value to your visitors in exchange for their email. 

Don’t overthink this. If you make it super complex, you won’t start the project and you won't finish it. Be as simple as you can and race to finish. You can get a ton of use out of a lead-generator on your site. 

#5 Use compelling and clear CTA’s.

Create clear and compelling calls to action (CTA’s). Then, place them everywhere as fitting. Be sure you have them on your homepage and on many other pages of your site. 

Be sure you’re not asking a ton of information. The name and email of contact will be fine. You want to convert your visitors, so make it a low barrier to entry. Don’t ask a visitor to do too much too soon. 

#6 Create a simple flow on your website.

If you’re selling a product, course, event, or trying to monetize your website and gain more followers, be sure to make it easy to find your products.

Also, use simple navigation and clear messaging. Don't clutter your site with a ton of different products or messages. 

#7 Equip your audience to be advocates.

Once you have an audience. It doesn’t hurt, if they are following, to ask them to share certain messages. Your followers are the most likely to share your content. So, don’t be afraid to ask them to share.

For some of your top followers or fans, consider asking them to become guest bloggers for your site. You never know the power of the community until you connect with several different writers. 

#8 Be a guide for your followers.

You are the guide for your followers. Where are you taking them? Consistently be a guide to your audience with your content. Be a teacher. 

When you write, always consider what will help your readers know how to take the next step. Work hard to keep the follower engaged by laying out the next step. 

#9 Be sure your SEO keywords are optimized.

If you’re wondering where to start, create a list of potential keyword phrases that fit what your followers are interested in. Use keyword tools like Moz or Google for doing the keyword research. 

Things like search volume and searcher intent will be vital for you to write about, so you’re the most helpful to your followers. And, doing this will give you a leg up because if you pick the right keyword for the post, you already know, because you’ve done the research, that folks are searching for it. Win-win. 

#10 Engage your audience with giveaways. 

Giveaways can be done on your website and on your social media channels. Find some things that you sell or partner with a fellow brand that your followers would enjoy. Do it at random, or even on a monthly basis. 

The point is to be helpful and have fun. Giveaways will create engagement! Doing giveaways will not only be helpful and encouraging to your followers, but it will increase your reach as your current followers share your giveaway.

#11 Study what’s working and do more of it.

Be sure, through all of this, that you have installed analytics on your website. This way, you can look back through all of these great things you’re doing and learn what’s working and what’s not working with your followers. 

You may like some content you’re churning out, but if it’s not getting any visitors, something needs to change. Study what’s gaining traction and what isn’t. You don’t have to stop creating content that isn't getting visitors. But, you may have to step back and look at what you’re doing to grow your email list or how you're sharing on social media. 

Do more of what’s working. Stop or improve what’s not working. You got this. 

 

5 ways to monetize your communityNeed more help taking your community digital?

You want to have a dynamic and multi-dimensional community that thrives. In order to do that, you need a strategy of both online and offline engagement. This guide will help you think through your approach to engaging a virtual community. Download the free eBook: How to Take Your Community Digital.

 

About the author: Will Rogers is the Founder and CEO of CauseMachine. Will’s career has been spent leading organizations and helping to mobilize communities to a shared vision. He has served in various leadership roles to build community engagement and movements teaching him valuable hands-on skills and experience. Will has developed business and community engagement strategies for dozens of organizations in nearly 50 countries. He and his wife have two sons and now live in Kentucky after two decades in Colorado.


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