11 Best Member Engagement Strategies

It seems like everyone has a side hustle these days. Chalk it up to a changing economy and evolving worker preferences, but according to multiple employment studies, at least 30% of American workers have a job beyond their regular 9-5. And more people are joining those ranks each day. Maybe you’re interested in becoming one of those folks – there are plenty of reasons to, after all – but the thought of trudging back out into the world after job #1 is holding you back. Well, you could consider a side gig from home. With a fully-remote, part-time job in the digital economy, you can get all the benefits of a second job without subjecting yourself to two commutes. You could supplement your paycheck, follow a passion, work on professional development or even start that business you’ve always wanted to. It could be the perfect chance to try out a potential career move or just help you save extra money for a rainy day fund (or vacation). But where to start? Want to take your passion online where you own the data and experience? Schedule a free demo. Depending on your skills and experience, there’s probably something out there for you. Here we’ve gathered a list of 8 potential side gigs from home that could meet your needs and maybe even change your life.   8 Side-Gigs You Can Do From Home   1. Teach English Online If you are reading this, congrats! You have the first qualification for becoming an online teacher of English as a Second Language. There are many services that connect native English speakers with students all around the world and can even train you how to teach. Most of these gigs will require a college degree, but little else. Potential pay: $14-$22/hour    Job Board: VIPKid   2. Bookkeeping Every business or nonprofit needs someone to take care of the books – even as accounting programs get smarter and easier to use. But here’s a (not so) shocking truth: Most people do not feel comfortable enough with math to do it themselves. If you happen to be a math lover with a college degree and some basic accounting experience, freelance bookkeeping could be the plum side gig from home you’re looking for. Potential pay: $18/hour Job Board: PeoplePerHour   3. Photo Editing You don’t have to be a math or language wiz to score a sweet side gig from home. Creatives can get involved, too, and digital photo editing is a great option. If you’ve got some Adobe Photoshop/Lightroom skills and love touching up family photos (or cropping an unwanted ex out of the picture completely), you could already be in high demand.  Potential pay: Varies  Job Board: Guru    4. Online Tutoring Every semester, a new class of students sign up for important classes and every semester, just like clockwork, some of those students need help with the coursework. Suppose you are a recent grad, or even a working professional with expertise in a field like statistics, biology, or accounting. In that case, you could be the perfect fit for an online tutor. The best part of this side gig from home is this – on top of some extra cash, you also get to help someone succeed.      Potential pay: $18/hour Job Board: TutorMe   5. Start a Small Business Maybe you’ve been dreaming of being your own boss, and starting up a business of your own – but you just never have the time or energy. Here’s a secret: It doesn’t have to be huge, it doesn’t have to take up all of your time, and it doesn’t have to be your main gig. What about an Etsy shop, a car detailing biz, or any one of these other ideas? Even if you start small, your entrepreneurial spirit is priceless, and Cause Machine can help make your vision a professional success. Potential pay: Limitless Job Board: You make it yourself!   6. Transcription Journalists, writers, video producers, and many other professionals have a recurring problem that’s perfect for a side gig from home – extended interviews or audio recordings that need to be transcribed, word for word, and quickly. This potential side hustle is great because the only thing it really requires is decent typing skills and access to a computer. It’s a great way to earn some extra cash without spending much of your own brain power. Potential pay: $15-$22/audio hour Job Board: TranscribeMe!     7. Social Media Managing Well-run social media accounts have become a fundamental need for businesses, large and small. Whether they’re used for intensive marketing campaigns or just driving community engagement, someone has to run things. But not every business has an in-house option who’s both available and competent, so they sometimes hire freelancers. If you can demonstrate reliability and a good understanding of the social landscape, you could start posting your way to an extra paycheck. Potential pay: $15-$30/hour Job Board: Indeed   8. Resume Writing Finally, the simple fact you are reading this is proof that many people out there are job hunting. So if you’ve got concise writing skills and a keen eye for text design, why not consider resume writing? It can be done from anywhere and doesn’t require much in the way of hardware – just a word processor, really. And on top of helping others achieve their goal, or maybe even help provide their family with a better life, you get valuable experience for your own resume, too. Potential pay: $19/hour Job Board: FlexJobs   As time goes on and the working world evolves, it seems like having a side gig from home will only become more widespread – and perhaps more necessary. Use these suggestions to get started toward a goal now – whether it’s a fresh career path or just a little added financial security. You might thank yourself later.     Cause Machine Solutions One of the most significant pieces of what sets Cause Machine apart from other technology platforms is where we start… with a community engagement strategy. We begin all of our work on the foundation of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your community as well. Learn how it can work for you here.   

Here’s a surprising fact – one which anyone in today’s highly competitive, globally-connected economy should know: 80% of customers believe the experience provided by a company is just as important as its products and services. That’s an eye-opening statement. It’s no longer enough to have the item someone needs and sell it at a reasonable price. These days, people prefer businesses that make them feel good, and this often comes down to customer engagement.   Customer Engagement Revolves Around Your Brand Customer engagement is created by the connection between a customer and a brand. It’s the relationship a customer has that keeps them coming back. In order to maximize an organization’s results, maximizing this relationship is key to sustained growth. There are customer engagement best practices related to marketing, sales, and service, with plenty of nuance in each segment. But in a nutshell, the whole idea is to improve a customer’s experience through positive interactions.  In the old days, this was mostly done at the point of purchase. But now customer engagement also happens digitally with advertising, social media, blogs, surveys, and more. Remember, you are up against sellers on the other side of the planet, so a great experience can separate your business/non-profit from the pack. Take a look at these two figures for more insight into why this matters: 86% of buyers are willing to pay more for a better customer experience. 95% of customers say trust in a company makes them more likely to remain loyal to that brand (OutGrow).   The truth is that engaged customers are more valuable, so customer engagement is a powerful business driver which should be a priority. But maintaining this great experience is an ongoing process. It begins long before the first purchase and continues long after.  Today we’ll present eight tips to help improve customer satisfaction and loyalty–if you’re a small business operator or a super-sized organization. Remember: Great customer engagement doesn’t happen by accident, after all.   8 Best Tips to Increase Customer Engagement    1. Know Who You Are, Know Who Your Customers Are The best customer experiences start with a clear message. Build a strong brand voice for your organization, and strive to maintain it at all times. If you know who you are, customers will know, too. And when you feel like you know someone, it’s possible to build trust. For your customers, start with a Customer Journey map to clarify the steps customers take when engaging with your business or organization. Build your service and product to serve their realized needs.   2. Stay In Front Once people know who you are, it’s important to stay in front of them. Make the customer life cycle as long as possible – and you can do that with follow-up on social media, online ads, blogs, great email marketing for returning customers, and much more. Figure out where your customers are, and go to them.    3. Track Preferences In today’s hyper-connected world, it’s easier than ever to collect useful data that can help with decision-making later on. Things like Google Analytics, Facebook Analytics, or even surveys are invaluable tools for learning what customers prefer. But even so, 39% of companies don’t regularly ask for feedback!   4. Trigger Warning Another powerful use of data is to determine the “trigger” that convinced a customer to engage with your organization or buy that product. There’s often a reason, whether it was an advertisement, a social media post, or even word of mouth. Try to identify these triggers and put them into practice when possible.   5. Be Personal Despite the power of data, there’s still no replacement for a personal touch. Almost 40% of customer interactions will be automated through AI and machine learning by 2023. But, 49% say that after getting a more personalized experience, they have splurged on an impulse buy.   6. Be Honest No one is perfect – and even though businesses try hard to make themselves seem that way, they aren’t either. A big part of customer engagement is owning up to mistakes and making things right, with personal communications when possible. This is often easier for a small business, so take advantage!   7. Use Everything You Know Just like navigating the news, it’s best to never rely solely on one source of information. Be flexible in where and how you get customer engagement details, and then try hard not to cherry-pick data points that confirm what you already thought. Learn to be ok with learning.   8. Punch Above Your Weight Finally, outstanding customer engagement will often mean your little operation seems like a much bigger one. Using a combination of data, flexibility, and a personal touch, it’s possible to make decisions like a big business – and tailor the experience like a mom-and-pop shop.   Grow Customer Engagement With Cause Machine Starting with a community engagement strategy is the secret to building a successful platform in the long term. Cause Machine helps customers build the plan of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your customers. Learn how it can work for you here.